Bullets not meant to be taken internally

I was just reading this article on the environmental impact of how Britains major supermarket operations run and I got to a part where they say how people are generally skeptical of when any big business makes claims to taking steps towards environmental responsibility...

"The reputation of CSR was not helped, for example, when weapons manufacturer BAE Systems launched a range of "environmentally friendly" munitions as part of its corporate responsibility initiative with these immortal words: "Lead used in ammunition can harm the environment and pose a risk to people."